PSG appoints Carrie Halle to director of marketing, Americas
In this position, Halle will report directly to Walter Bonnett, Vice President of Global Marketing for Pump Solutions Group (PSG). As the Director of Marketing for the Americas, Halle will be responsible for all activities related to the development and implementation of corporate marketing in the region. Halle’s major function and focus will be to spearhead and support strategic sales and marketing activities, and implement programs that will present a unified brand identify for PSG. In addition, she will be responsible for providing strategic direction for major market initiatives, including brand and product strategies, market intelligence, electronic marketing efforts, marketing services, community relations and voice-of-the-customer interaction.
“With the new regionally-focused organizational structure of PSG, Carrie will play an integral part in leading the PSG Marketing Group within the Americas,” said Bonnett. “I am confident that someone with Carrie’s vast commercial marketing experience can help implement strategies and programs that will aid PSG’s position within its market place. With her direction, marketing will be actively involved in cross business/cross regional initiatives for the PSG operating companies and sales force.”
Halle brings more than 25 years of B2B marketing experience to the position. She has extensive global experience in planning, branding, product management, segmentation and marketing communications. Prior to joining PSG, Halle’s most recent roles included Director of Marketing at Sloan Valve Company in Franklin Park, IL, and Senior Marketing Manager with Knaack LLC, located in Crystal Lake, IL. She holds a Bachelor of Business Administration in Marketing, Management and Advertising, and an MBA from the University of Wisconsin.
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